What we hold, and what we do with it.

The answers you type.

The questions you answered to build it, and every change you make afterwards: what you do, where you work, your hours, your license number, your prices. That is what your site is built from, and it is the only thing it is built from.

How we reach you.

Your email address and your phone number. We use them to sign you in with a six-digit code, to send receipts, to tell you a lead came in, and to answer you when you ask us something. Nothing else.

The leads your site catches.

When someone fills in the form on your site we take their name, their phone number and what they typed. We email it straight to you and keep a copy on the Leads tab in My Business. You see it, and so do the people at 412 Ads who keep the system running. We never sell it and we never market anything to your customers.

Pictures.

The photos you upload sit on our own server. The rest are stock photos from Pexels, used under the Pexels license. Take one down whenever you like.

One cookie for signing in, and three small helpers.

A cookie called ms_session keeps you signed in to My Business. Three others are set only when needed: one remembers for a week which owner referred you, if you came in on a referral link; one holds a message on screen for a minute after you change your web address settings; and one marks 412's own testers. There are no advertising trackers on your site or on ours, no third-party pixels, and nothing that follows anybody around the web.

Your card.

Payments are taken by Stripe. Your card number goes to Stripe, never to us — we never see it and never store it. What we keep is the last four digits and the receipt, so we can answer you about a charge.

Server logs.

Our server records which page was asked for, the address it was asked from, the browser and the time. That is how we keep the thing secure and find out what broke. We keep those for 90 days.

Who else touches it.

Stripe for payments, Resend for the emails we send you, Twilio for the texts (the lead alerts you ask for, and the one-time code we text when you ring us to change your site), Retell for the phone line if you have one, and our own server, which 412 Ads runs. Every visit to your site and to ours passes through Cloudflare on its way to our server: it blocks attacks and delivers the pages, so it sees the visitor's internet address and the page asked for. The lettering on both comes from Google Fonts: a visitor's browser fetches the font files from Google, so Google sees that visitor's internet address. Each of them only gets the piece it needs to do its job. Nobody else. Your mobile number and your consent to texts are never shared with anyone for their marketing.

What we collect for texts, and why.

If you tick "Text me when a lead lands" in My Business, we keep the mobile number you gave us and the fact that you ticked the box. We use them to send you Stay Slammed lead alerts — one text for each lead your website catches — and to answer you if you reply HELP.

How often, and what it costs.

Message frequency varies: one text per lead, so how many you get depends on how much business comes in, and a week with no leads brings no texts. Message and data rates may apply. Reply STOP to any text to cancel, or HELP for help.

Never shared for marketing.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties. We do not share, sell, or provide your mobile phone number or messaging consent data to third parties or affiliates for marketing or promotional purposes.

The rules for the texts.

What the program is, how often it texts, and how to stop it are all in our Terms & Conditions at stayslammed.com/mainstay/terms.

We never sell it.

Not your details, not your customers' details, not to anybody, at any price. We do not run advertising off it either.

Get a copy, or have it deleted.

Email dave@412ads.com and ask. We send you what we hold, or delete it, within 30 days. Deleting it takes your site down with it, and we have to keep the billing records the tax people require.

How long we keep it.

While your site is open, and 12 months after you cancel so you can come back to it. Server logs go at 90 days. Billing records we keep for 7 years, because the law says so.

Children, and changes.

This is a product for businesses, not for anyone under 18, and we do not knowingly hold a child's information. If we change this notice we put the new date at the top and email you if the change matters. Questions: dave@412ads.com or (412) 444-7363.